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How To Optimize Your Online Marketing Strategy

The internet has offered millions of people the opportunity to start new businesses, market new products, and promote their brand around the world. The start up costs are low and there are very few practical barriers to taking your business online. Sure, those benefits you can enjoy marketing your business online are great; unfortunately they’re available to every one of your competitors. That’s right, it’s a sad fact that the same thing that makes your business competitive or viable online will also make your competitors more successful too.

This means that you and your business need to take advantage of every opportunity to fine tune and pin point your online marketing strategy. Fortunately this is a realistic goal and there are several methods you can rely on to improve your results in search engines, elevate your brand awareness, and draw more customers to your website.

The first key to a successful online marketing strategy for your business is to improve your website’s ranking in organic search results. Although this isn’t particularly difficult, it does take understanding of a couple basic concepts. First, it’s good to know that search engines like Google or Yahoo essentially attempt to mimic the way humans look for things. This means that they rely on key words of a website to match search results with what consumers are looking for. This means that as you develop your online marketing strategy, you need to think about exactly what kind of people will be looking for your product, how they will search for it, and what sorts of other products you might be competing with.

For example, if you run an online auto parts business, you’ll need to figure out a list of keywords that relate to your business’s products and services. It’s important to layer these key words into your websites title descriptions. This is by far the most important part of your website that most search engines weight and locate in their results. By following this strategy, you will be able to improve the chances that potential customers seeking out services or products like yours will be lead to your website once they make their initial search query.

A final important method for creating the perfect online marketing strategy is to interact with your target market and build awareness of your brand or business. In the digital age this process has never been easier. It just requires finding a good way to court your potential customers without turning them off of your business.

For many businesses this means interacting with customers via social media and other platforms for online sharing. By promoting your brand or business and interacting with your customers over their preferred network you can start to do all sorts of incredible things for your business. For one, you can begin to build a reputation by offering information, deals, and specials on your product. Probably most importantly though, you can use technological tools to figure out what kind of people are interested in your service, how many of them are making purchases from you, and what sorts of other products they may be interested in.

Optimizing your business’s results in organic searches and interacting with your target market and customers are just a few of the crucially important factors in building a successful online marketing strategy. This is however not an exhaustive list of potential strategies. There are potentially an infinite number of things you can do to maximize the efficiency and effectiveness of your marketing strategy. It’s important to figure out what will suit your business best and then work to build your perfect online marketing strategy.

Don’t Let Irritable Online Marketing Syndrome Stop You From Online Success

Every year, many one-man online stores and small e-tailers close their internet doors and drop out of the race without giving themselves a fair shot at success because of Irritable Online Marketing Syndrome (IOMS). IOMS, more commonly known as information overload, presents a real and present danger and although it sometimes attacks veteran online marketers, newbies and intermediate users find themselves especially susceptible to its volatile effects.

The “bust” felt by major online companies a few years ago, can no longer shoulder the blame for failure on the internet. Online market research company eMarketer.com estimates that retail e-commerce sales will increase an average 18.6% per year between 2005 and 2009.

The site which provides extensive reports online marketing and objective analysis of online market trends, states, “Not only are online shoppers spending more online, they are buying more different types of goods. This opens new possibilities for creative Web retailers.”

According to emarketer.com, small Web retailers can now emerge to meet the needs of shoppers. Overcoming IOMS can often mean the difference between success and failure for home-based and other internet-based companies.

IOMS works like this: Someone decides to sell a product or service on the internet. A search on the major engines for the term “internet marketing” reveals a billion pages representing several hundred or thousands of gurus, coaches and wannabees.

After selecting a few, scanning their Web sites and downloading ebooks, newsletters, special reports, 7 day e-mail courses, etc., months or even years later, they find themselves either still not doing anything or accomplishing very little towards establishing their internet business.

Usually, they then drop out, all the time pooh-poohing accounts that people can make a bona fide living online. Veteran internet marketer Marlon Sanders (www.amazingformulacd.com) describes it like this in a recent issue of MILCERS Magazine: “Having the knowledge is what holds most people back. And yet, a lot of our members and customers feel overwhelmed, frustrated and confused. They have the knowledge but don’t know which method to use first, which method invalidates the other, and which marketing teacher invalidates the method taught by another marketing teacher.”

You can find qualified help from almost every nook and cranny of the internet and therein lies the problem. A known factor stops anyone from acting on all of the available information, and that is put simply, a day consists of only 24 hours.

Having at your fingertips a storehouse of information can build your personal library, but it may also cause the death of your dreams of internet success — killing it off before it gets off the ground. Let me explain it the way a higher education counselor might.

Enrolling in a three-credit-hour class means you’ll sit in class for roughly three hours per week. However, if your goal is to make a high passing grade, you’ll need three hours of study time each week for every credit hour.

A three-credit-hour class will actually take up nine total hours of your time weekly. If you take three classes with the same credit hours, you will take nine credit hours, and you will need to dedicate a total of 27 hours of your time weekly.

The same applies with the study of internet marketing. The latest get-rich-quick schemes or techniques and promises of working one or two hours per day, often lure many would-be internet marketers who underestimate the time needed to understand and learn the real concepts provided.

IOMS rears its head when it comes to internet mastery; what you need to do in order to get schooled and not just hit and miss gaining of some knowledge. The sooner you recognize its symptoms, the sooner you can get treatment (change your diet of overwhelming information and select two to three courses of study) and move past its stifling effects.

Online Marketing Tips – 7 Steps to Success

The Components and Elements of Online Marketing

While creating a successful marketing campaign has never been easy, the advent of online marketing has simplified the process somewhat, while at the same time putting it directly into the hands of the online marketer. It is our hope that by following these Online Marketing Tips we can simplify the process further, allowing you and your marketing campaign to benefit from these 7 Steps to Success.

The Components of Online Marketing

There are three basic components to online marketing: the blog, the website, and the Social Network. A blog allows you to share information, the fundamental purpose of the Internet, while a website allows you to promote your business. Using the Social Network to spread the word among vast numbers of online users has also become fundamental to a successful online marketing campaign. Understanding the effective use of these three components of online marketing will greatly enhance your campaign, while at the same time vastly improving your chances for success.

The Blog

Your blog is where you can really shine as an individual; sharing your knowledge, experience, and expertise. This is where folks will get to know you and, though this notion frightens some, putting yourself out there is crucial to the success of your online marketing campaign. It almost goes without saying that people prefer buying from someone they know and trust – almost. If they don’t trust you, why should they buy from you? And, if they don’t know you, how can they trust you?

By sharing a bit of yourself, your knowledge, experience, goals, and values, you create an emotional bond with your prospective customer or client. By allowing them to share a bit of your world, through a combination of written content, pictures, even audio and video, they will feel as if they are getting to know you. This can only lead to increased trust.

Your blog is the best possible place to do this. You can even begin to interact with individuals here, by encouraging comments, “shares,” and “follows,” which will further increase their trust in you.

The Website

Your website, as an extension of your blog, is where your product or service will shine. This is where folks will begin to understand the benefits of doing business with you.

Once you’ve generated a personal connection through your blog, as well as building a sense of trust, sharing the benefits of your product or service becomes a natural extension of the new online relationship you’ve created with your prospect. Here is where all the traditional tools of advertising and marketing come into play: text, imagery, audio, and video; with video becoming ever more important.

Your website is the ideal venue in which to explain the features and benefits of your product or service; with great emphasis on the benefits. Just as with traditional advertising and marketing, explaining how your product or service will improve the lives of your prospects is paramount. Do not get caught up in why it’s the best; instead, show them why it’s the best for them.

Video is, of course, the ideal medium for showing almost anything, but its best use is for showing your prospect how they will benefit from the use of your product or service. Seeing your product in use; seeing others enjoying the benefits of your service; seeing you demonstrate the usefulness of your product, can only enhance their esteem for what you might do for them. Your website is the perfect platform on which to accomplish this, as virtually all hosting sites offer the ability to embed video in your site.

The Social Network

Using the Social Network, sites like Facebook and Twitter, as well as the professional networking site LinkedIn, will help to spread your message across the Internet, and the world. The sheer numbers involved dictate your presence here.

If you think of your Facebook profile as an extension of your blog and your Facebook Page as an extension of your website, with literally hundreds of millions of possible viewers daily, you begin to understand the importance of the Social Network as another tool in your online marketing strategy. The potential exposure here is awesome, and staggering.

Because Facebook is so popular, with 750 million active users, and because these users love to share information, each of them generating about 90 pieces of fresh content per month, the potential for any single piece of information being shared is mind-blowing. In fact, if just one person shares your information, it has the potential to reach 16,900 people within a couple of days. From there, there is no limit, because every new share increases the possible views of your information by nearly 17,000 users, every other day or so.

The sharing of information on Twitter, known as Tweets, is nearly as popular. These short, 140 character snippets of information have the potential to reach more than half-a-million users several times a day. Further, due to the nature of sharing information on Twitter, the short, to-the-point style, it is ideal for mobile sharing; evidenced by the 182% increase in mobile Tweets in the last year. Putting your information right into the hands of your prospect, even when not in front of a computer, makes it a wonderful resource for promoting your product or service.

For business-to-business marketing, the power of LinkedIn is nearly as impressive. While the sheer numbers may not be as staggering, the audience is more narrowly targeted, creating an ideal marketplace for B2B promotion.

The Elements of Online Marketing

As with any marketing campaign, content is king. The use of text to explain yourself, enhanced by imagery to generate a more personal connection; as well as audio and video to promote your business are the four crucial elements of a successful online marketing campaign.

Text

Written content is, always has been – and always will be, the foundation of the online world, including online marketing. Without relevant, timely, well-written text content, online communication becomes virtually impossible.

Enhancing your content with imagery, audio, and video is all well and good but, without compelling text, your online marketing campaign is likely to fail. The sharing of information is what the Internet is all about. Without quality written content you will become marginalized at best, and ignored completely at worst.

Imagery

Seeing you is as important as “hearing” you, i.e., reading what you have to say. By planting an image of you in the minds of your prospect, you enhance the personal connection and sense of trust you’re working so hard to foster.

Due to the advances in digital image generation, it is easier than ever to place pictures of yourself, your business, even your satisfied customers on your blog or website. Being shy will get you nowhere. As explained above, promoting yourself, as well as your business, is essential to a successful online marketing campaign. Imagery enhances this.

Audio

As another tool for creating an online presence, audio is very inexpensive and offers additional benefits to those who use it properly.

Especially when text becomes convoluted or confusing, such as instructional content on product usage for example, audio can bring clarity to your informational offering. Audio is also a great way to share information from other experts in your field. Audio interviews can be done conveniently and inexpensively, and will enhance your reputation as someone who is willing to share important information; regardless of the source.

Video

Video has become nearly as important as text in online communication, especially in online marketing. Video can be used to personalize your relationship with your prospect; to explain complicated product features; to display product or service benefits; as “How to” and tutorial enhancements. In fact, the possibilities for the use of video in online marketing are almost endless.

With the advent of inexpensive easy-to-use video editing technologies and online video production sites, as well as the incredible popularity of online video platforms, video is fast becoming the default method of expression.

Using YouTube to promote marketing videos has become nearly as universal as the use of the Social Network; with numbers equally staggering. Beyond sheer numbers however, there is the propensity of YouTube viewers to share the videos they enjoy. This then, is the reason for posting your marketing videos to YouTube. Creative, entertaining videos get shared by millions and the chance that your video might “go viral” is more than enough reason to post there.

While online marketing does share many of the same characteristics of traditional advertising, it is the ability to build relationships over time with your prospects which make it so attractive; to say nothing of the convenience factor found in shopping online. By following these Online Marketing Tips, and by remaining faithful to the 7 Steps to Success, you will be able to profit directly from the advantages inherent in this multi-faceted marketing world.