5 Main Areas That Will Dominate the Online Marketing Arena in 2014

Predictions are coming in from various top online marketers. Tactics for online marketing are drastically changing due to the evolution of content marketing, social media platforms, images plus brief content, marketing more mobile friendly apps, browser cookies and relevant SEO (Search engine optimization) keywords. Some key methods that are predicted to dominate during the next year are as follows, in no particular order of rank.

Online Marketing Tactics

1) Content marketing is still a huge success story in the marketing and media industry. Content marketing means creating quality branded editorial media that can be published across multiple platforms to deliver involved relationships, brand recognition and customer buy-in. Content marketing involves sharing, creating and publishing content to gain and keep customers. Communicate with your customers and prospects and inspire business and loyalty. Ensure content is always relevant, timely and contains valuable information.

2) There are new social networking platforms being developed almost weekly. It takes research to know where to spend your time and marketing resources. Investment in social media is a necessity to improve social signals, to gain company branding and awareness, for word-of-mouth advertising and for increased loyalty from customers. You can improve your audience influence and reach by using social media. More companies who are up-front and contemporary are developing social media departments. Not happy with leaving social media postings with random employees, the trend is toward entire marketing departments geared to social media.

3) The future of online marketing is in images. Pinterest, Instagram and Tumblr have proven visual e-commerce is the wave of the 2014. Good content is necessary, but consumers are more inclined to interact with a site and with one other consumer via images. Go ahead and use video plus articles, but don’t neglect to use brand imagery as part of your online marketing strategies.

4) Everywhere you look people are on their mobile phones consuming online content. Take the challenge and design mobile friendly websites that are imperative for marketing. Check out email service providers who can give you responsive email design templates that are compatible across mobile phone, tablets and computers. Most consumers today love new technologies and will attentively embrace new apps that come from their favorite companies. Over 82% of consumers use their smartphones for emailing. The trend for 2014 is to tap into this email market. Take advantage of several companies who offer emailing services. Design your ad, send it out and gain customers.

5) Search engine optimization for marketing is not keyword repetition. Think about where you want your content to go and form a strategy to identify exactly what your customers want, need and worry about. Most of the time the language that customers use does not mirror your marketing words. Conduct keyword research to see what is trending. Be more specific than a keyword phrase; say for example “clear skin.” Consumers are looking for “clearing up skin problems” or maybe “clearing up acne.” The trend in SEO marketing is critical thinking. Turn away from what customers want and turn in to who your customers are.

Keep your marketing campaigns simple. Today’s consumer is in a hurry and wants information and content quick and to the point. Think about what the consumer wants and where they get their information. Promote your goods and services for a consumer’s purpose. They will read, buy and come back, if you market what they need.

10 Easy Tips To Help You In Your Small Business Online Marketing

Online marketing is one of the most effective and cost efficient ways to advertise your small business and generate new clients. While online marketing might seem like a daunting challenge, it is an easily implementable strategy that can lead to massive payoffs in terms of advertising and broadening your customer base. The following steps are all it takes to create a strong online marketing presence for your small business.

1. The key to a successful online marketing plan for your small business is to create a solid and authoritative website. Clearly explain who you are as a company, including your mission statement and a full listing of your products and services. If your company has a physical location, include a link to an online map service so that potential customers can easily find you. Also include links to industry certifications and ratings that are pertinent to your business.

2. Create a dedicated landing page for your website. A landing page highlights certain features of your business that are linked specifically to the keywords an online searcher types in. For instance, you may sell fabrics. A customer looking online for worsted wool could be directed towards a landing page dedicated to worsted wool that links back to the parent website for your fabric company.

3. Register your company on search engines such as Google or Bing, making sure you do research into relevant keywords for your business. The way these search engines operate is by allowing the website owner to bid for a set of keywords that, when entered in the search engine, will lead to their website. Ensure that the keywords you choose to bid on are targeted towards the specific products and services you provide.

4. Dedicate space on your website to a newsletter outlining recent trends or changes in your industry and any changes in the services you provide.

5. Feature a mailing list option on your website and set up an automated system that sends scheduled emails to the list once every two weeks or so, with information and promotions.

6. Use your website to offer customers special deals on your services.

7. Use social media websites to your advantage. Start a Facebook page for your company, using your established customers as a platform from which to reach new potential customers. Use the page to highlight promotions and offers and discuss your range of products and services.

8. Use blogs to heighten awareness of your company and its services. Create a blog yourself and link it to your website or invite established industry bloggers and rating websites to review your company.

9. Allow visitors to your website to leave comments about your products and services — use these suggestions to understand the needs of your market and adapt your products, services, and online marketing techniques to meet those needs.

10. There is a current trend towards supporting local small business ventures, so use your website to advertise community events and your contribution to them, thereby creating a local following for your small business.

An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.

What Is Online Marketing?

Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.

Article marketing is a subtle online marketing strategy. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

How Does Article Marketing Work?

Article marketing will not generally produce large amounts of traffic directly from article directories. The majority of article traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.

So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.

Getting Your Content On Article Directories.

Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.

By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.

Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.